Soudal congratulates Lotto-Belisol team with victories in the Tour Down Under

Soudal congratulates the Lotto-Belisol team
and in particular André Greipel with his second victory and Adam Hansen for winning the Mountain-Jersey
Good news for the fans of cycling: today the new cycling season 2014 begins! Traditionally this is linked to the start of the Tour Down Under i.e. the cycling race in Australia which goes on for 6 days.

After a short sponsoring period during the Tour de France 2013, Soudal is now an official sponsor of the Lotto Belisol Cycling Team for the entire season 2014. As a new sponsor Soudal confirms its ambition to grow internationally. In other words, the Tour Down Under has a special significance for Soudal; it is the first World Tour race of the year in which the new Lotto Belisol outfits will be seen with the Soudal logo! In this way, the Soudal brand will be carried out globally and customers and clients will get to know the company Soudal in a different way.

During the Tour Down Under, our interest is focused on the sprinter André Greipel who will battle amongst others against Marcel Kittel and local riders Matthew Goss and Mark Renshaw. Greipel has already been very successful in Australia; he has won three times the opening stage, gained fourteen stage victories and was the end winner of the Tour Down Under twice! But we also hope for the best for his team mates. Can Adam Hansen provide for a stunt in his own country? Has Jürgen Roelandts something in store? And what about the young guys?


Stage 1: Tuesday 21st of January : Nuriootpa – Angaston (135 km)

Stage 2: Wednesday 22nd of January : Prospect – Stirling (150 km)

Stage 3: Thursday 23rd of January : Norwood – Campbelltown (145 km)

Stage 4: Friday 24th of January : Unley – Victor Harbor (148,5 km)

Stage 5: Saturday 25th of January : McLaren Vale – Willunga Hill (151,5 km)

Stage 6: Sunday 26th of January : Adelaide – Adelaide (85,5 km)