The takeover of KVC Westerlo is part of Soudal’s commitment to remain anchored in the Campine region of Belgium. While the company continues its worldwide growth, it wants to strengthen its roots in the province of Antwerp.
The Soudal logo will remain on the shirts of Westerlo. In combination with the sponsoring of the World Tour cycling team Lotto Soudal and the Soudal Classics cyclocross competition, it offers Soudal huge brand visibility on the range of products available– sealants, PU Foams and adhesives – throughout the whole year.
Soudal has been the main sponsor of KVC Westerlo since 2011 and now wants to raise this cooperation to a higher level. In the coming months the new chairman of the club, Vic Swerts will work out the outline of the new set up together with KVC Westerlo’s manager Herman Wijnants with the strengthening of the team as first priority.
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